What is the best way to drive traffic to your e-commerce store? There are a million ways to drive traffic to your eCommerce store. Every product and every business are unique and must find the method that works best for it.
What this means is that you must figure out what works best for your product, your customer segment, and your business model.
Now, there are plenty of tried and true methods for marketing and driving traffic to your e-commerce business. Below I will list out the most trusted and effective ways:
Leverage SEO
SEO is a marketing tactic used to help your eCommerce site “get found” in search engine results by people interested in what you have to offer.
SEO is not only about optimizing your website and content to rank higher in organic search results for targeted keywords on the most impactful search engines; it is also about being an authority on the problem at hand and the solution you provide.
Build PPC campaigns
One of the fastest ways to drive traffic to your E-Commerce site is to pay for it.
PPC stands for pay-per-click. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Google Ads
Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Google Ads operates on a pay-per-click model. Which users bid on keywords and pay for each click on their advertisements. If you set up your campaign correctly, you can see significant returns on your investment.
Facebook Ads
Facebook Ads is an example of what is known as “paid social,” or the practice of advertising on social networks.
With the highest number of monthly active users of any social network in the world, Facebook has become a highly competitive element of many business’ digital advertising strategies. With an effective campaign, you can convert that traffic into sales with a great sales page or free offer.
Instagram Ads
Instagram advertising is now available to businesses of all sizes. Similar to Facebook ads, throwing some money behind a post will lead to more exposure for your brand, as well as more control over who can see your post.
Start an Email Marketing Campaign
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Email marketing is a great way to drive traffic to your site or your blog and to promote any offers.
You can launch email campaigns to target new customers that have never purchased from you before, existing customers that have purchased from you in the past, and even lost customers that abandoned their cart sometime during the purchase process.
These strategies should successfully help you drive traffic to your e-commerce store.
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