You’re on track! Your business is up and running. Now you want to apply those marketing strategies to reach your target market. Let’s say one of the strategies you have plan to do is to look for an influencer– a certain individual with fame and influence especially on social media to promote your products or services. In business terms– influencer marketing. But you are wise! Don’t just look on Facebook or Instagram for that certain individual with a huge number of followers. You want to be sure that he/she is the right and effective one for your marketing. You don’t want a wasted investment. So here are a few guidelines on how to find the right influencer…
- Check Niche and Content
Luckily, in the world of “Influencing” in social media, these fame people are niche-based. They make their profile attractive to clients like you. So they only post content that is usually related to what they do or what they are. Like for example, a famous swimmer’s profile on Instagram usually posts pictures of summer clothes, food on the beach, swimwear, and anything related to sea adventures. So… if you’re looking for someone to promote your product– you better check their niche. See if your product or services is related to what they usually post. Only then that it will be effective to reach their followers.
- Check Reach and Engagement
This is one of the important things to check when looking for influencers. You want to see how many people they reach whenever they post something. Check the number of their followers across all social media platforms they use. But aside from that, you also have to be mindful of their engagement(number of likes, shares, and comments). There are influencers who have a huge number of followers but lack engagement for some reason. What you need is an influencer who has both. Engagement should be at least 6% (of the number of followers) or above. However, keep in mind that the higher the reach of an influencer, the more it will cost you to hire them to promote your business.
- Check Frequency
For your product or service promotion to be effective, you need that influencer who post frequently. You want that fame individual who keeps his/her followers updated and looking to increase their number of audiences.
- Check Authenticity
Look for an influencer who can create content that is authentic, compelling, engaging, and not hard-sell. Check their previous posts and see reactions from their followers.
- Check Background
When choosing the right influencer, you must do your research. It is wise to check if that famous individual was involved with a scandal or crime or something bad that pull their reputation down. Or if they have more “bashers” (fans who hate them) than “likers” (fans who love them). Remember, you want influencers to introduce your product or service to their followers– to make a profit eventually.
Finding the right influencer is a must if you want your marketing plans to be effective. Whether you do it by yourself or you hire someone or an agency to do it for you– it’s wise that you know what you’re looking for.