Learn How to Run a Successful Marketing Campaign. Businesses don’t stop with just one marketing strategy in hand. One of the ways to increase sales, improve brand awareness, and make loyal customers is running a marketing campaign. But what exactly is it? To put it plainly, a marketing campaign is actually a created promotion tactic to achieve a particular goal with a beginning and end date.
While not all marketing campaigns have achieved their goals, a successful one is fruitful. In fact, it can start new interests in your brand or products that may result to increase in sales, impact on customers, and even donations.
So, how to run a successful marketing campaign? I have some tips here that I hope you may find useful.
- Place your Marketing Campaign Correctly
A marketing campaign is a part of your bigger strategy– your marketing plan. It is one of the actions to achieve marketing goals. Thus, creating a marketing plan is necessary to know where the campaign fits.
- Identify Marketing Campaign’s Objective and Scope
Even though that a marketing campaign is a part of a marketing plan– the campaign itself should have an objective. And we’re not talking about a broad goal like “to increase sale”, it should be more specific than that. A numeric value of sales, amount, and time is required. To be specific, it should answer these questions:
- What will be achieved?
- How long the marketing campaign will run?
Doing so would make the scope of the campaign straightly focused and measuring its effectiveness as it proceeds is also possible.
- Use Metrics to Measure Marketing Campaign’s Success
Measuring the campaign’s success using metrics will not only give you a clearer view but also allows you determine– through numbers– the campaign’s effectiveness. Also, using metrics will be a strategy-wise approach. As long as you establish a baseline for whatever metric you’ve chosen before you begin to measure your progress. And make sure you have the right tool to measure it. Like for instance, Google analytics for checking the website’s search engine ranking, etc.
- Set Marketing Campaign’s Budget
When setting your marketing campaign’s budget, be realistic. If doing ads or this and that would cost a bit for the benefit of the campaign, you have to accept that fact. Also, keep in mind that usually, the higher the budget, the more results you can get.
- Choose the Marketing Campaign’s Communication Channel
In choosing where and how you will spread the message of your campaign depends on your target market. You have to identify where they usually hang out. Like for instance, if they are always on social media, place your ads there.
- Set Marketing Campaign’s Timeline and Action Plan then Execute
This is kinda like scheduling your to-do for a week. For your marketing campaign to succeed, you should make a list or a record of actions and timeline on when it will be executed. For instance, your target market are teenagers who are usually online on social media around 7 PM. Therefore, you should post your teenage themed ads around that time. After setting the list, you should enforce execution.
- Measure Marketing Campaign’s Result and Plan for Next Time
Using the metrics you accumulated, at the end of the campaign measure your result. Did it work? On what factors or aspects did it succeed? Even if you got flying-colors results, there’s always room for improvement. Use everything you may have learned, and notate the areas where you failed. That way you’ll improve for the next run of a marketing campaign.
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