All people have listened or read at least one story. It is by stories that fictional or non-fictional characters, events, places, things, and everything inside have become alive. Stories connect to people on an emotional level and can even make us do things that we have picked up from it. In business, one of the main goals in marketing is to connect with its customers. Thus, story-telling has become one of the effective ways to do so.
With story-telling, businesses can develop a deeper connection with their customers. They can give them things to learn, take them on a journey, make them understand the brand’s message, get to know the company more, make them remember the brand, make them loyal, and drive more revenue. A compelling story-telling can also define the fame of a brand. Basically, it can make your brand alive.
Story-telling for your brand is not about inventing a story out of the blue. It must come from where and how your business started, why you have decided to produce those products and services you are offering, and its main message or mission and vision. You can dramatize that information and produce something that connects to people. That’s why it should be compelling, engaging, connecting, and memorable.
How to Story-tell for your Brand
Step 1: Define Core Message
Every story should have a point, a message that you want people to understand and remember. Without one, it will be just a rumble of things. People won’t even pay attention to it and treat it as a complete waste of time. And of course, the core message should not be just to drive sales. It should be something that could make your brand connects to them. That way, they will pay attention to your story and even pass it through.
Step 2: Decide what kind of Story
There are four ways to tell a story about your brand. The first one is the inciting action. This style focuses on making audiences to take action. For example, it’s a story that motivates people, in the end, you want them to do it. To take a stand and act.
The second way is personal story-telling. It’s a story about yourself, your ups and downs, and everything that you went through. If you can inspire and motivate people with your personal story– they can relate to you, get to know you further, and trust you. They will follow you, and your brand.
The third one is about conveying values. Tell a story that would make people see that you and your brand believe in the same values as they do. They’ll be able to connect with you and also follow the things your brand does.
The last way is to educate or pass knowledge. People tend to get hooked with a story when they are learning new things. Thus, every message you want to acquire will be absorbed.
Step 3: Make the Story Alive
A story isn’t alive if there are no characters. They should be relatable and lovable. And to complete it– there should be a conflict and a resolution. People hate boring stuff. Without these elements, your message and your goal won’t be recognized and achieved.
Step 4: Call To Action
All your efforts in story-telling should lead to this in the end. Of course, you want to see sales and conversion. After they get hooked, absorbed, understand, relate, engaged, influenced, etc. with your story they must know what to do next. You can tell them to follow your brand, check your company, websites, social media, and subscribe to your email list. Don’t ever tell them to do major commitments such as buy your products or pay membership. Your stories will go to waste once they see that you are only doing it to sell. Brand awareness, creating buzz, and loyalty should be your main priority.
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