Most businesses nowadays have social accounts as part of their marketing efforts. But if you’re asking whether you should have one too, that actually depends on your target market. You have to know whether the majority of them are using social media platforms. If they do, you’re in for some advice on how you should create your business’ social media in this blog post.
Benefits of Social Media for your Business
Mainly, you can use social media to advertise, announce sales and promotion giveaways, and engage with your customers. But here are the other main benefits that your business will get:
- Increase market reach (Can even reach the international market).
- Attracts and convert customers to sales.
- Obtain feedback and build customer loyalty.
- Develop the brand.
- Collect data for market research.
- Reduce marketing costs.
- Gather ideas to improve business ways.
- Hire skilled staff through job networking sites(i.e. LinkedIn, Facebook).
- Keep an eye on your competitors.
- Increase website traffic.
- Improve the website’s search engine ranking.
- Easy building customer networks and advertising to increase revenue.
- Connects your business with Social Media Influencers
Guide to Social Media for your Business
Creating a social media account for your business on any platform is easy. Even using the tools is also easy. But using it the right way is another thing. Here are things you have to do for creating a successful social media:
Make a Plan and Set your Goals
Creating social media accounts starts with setting goals and making plans on how your business will achieve them. That way, you can ensure that it won’t be a waste of marketing effort. You can set goals like:
- Increase product or services sales
- Spread brand awareness
- Build a buzz or a word-of-mouth
- Increase website or blog traffic
- Gather feedback and testimonies
- Provide customer assistance
Keep in mind that your goals should be specific, measurable, attainable, relevant, and timely (SMART).
For planning, first, you must do your research. You can check competitions to find inspiration. Then, create a task list that will achieve the goals you set. Lastly, create a social media calendar. So you can schedule tasks that you need to do, and set a timeline in achieving those objectives.
Choose the Right Social Media Platform
When it comes to choosing the right social media platform, it has to be based on your target market. Know your target audience. You don’t have to be everywhere as it will just become a waste of marketing effort. You only have to be where your target markets are. For instance, let’s say your target market is teens for your fashion business. The ideal social media platform for that is Instagram and Facebook.
Reach More Audience
To expand audiences, you have to create social media actions on how to do so. And that’s by doing marketing efforts that reach your current audience. For instance, posting things that relatable and engaging, or working with Social Media Influencers in the same niche to promote your page, even your products. Keep in mind that you want to reach more people that are just like your current customers. The probability of sales is much higher that way.
Engage with your Customers
Social Media is all about connecting to people. For businesses, it’s a way to engage their customers, build relationships. Your social media account must respond to comments, feedback, and appreciate those who usually engage with your posts. That also means that it must be monitored. Engaging with your customers build trust in your brand and creates loyal customers.
Use Compelling Visual Materials
Catch your audience’s attention by using visually compelling materials. That way, they would look at your marketing message and even absorb it for a higher conversion rate.
Quality Over Quantity
Keep in mind that people get annoyed with pages who post too much. Better post great and scheduled content.
Track and Measure Social Media Performance
To measure your social media performance, you must have the right tools. You need a way to manage your engagement, analytics, and metrics. This would ensure that you are on the right track. It will also allow you to see whether you are failing and needs improvement. The data can also be used as a basis for your next actions to succeed.
Creating social media accounts/s can be the means of making a business rise from the market. But it can also be its downfall if not used correctly. If this post is not enough, don’t hesitate to research for more knowledge.
See Also: CREATE A SOCIAL MEDIA PLAN